Providing experiences and adventures that will touch body, mind, and soul.
"We don't just provide travel; we provide experiences that last a lifetime."
Aroha Luxury New Zealand Tours is an inbound tourism operator aiming to provide tourists with fully immersive, personalised and luxury tours located around Aotearoa. We endeavour to deliver memorable and extraordinary travel adventures by engaging tourists in experiences governed by Aotearoa's natural environment and cultural landscape.
Aroha Luxury New Zealand Tours' company culture and values reflect our team members and our overarching passion for the tourism industry. As a tourism provider, we are responsible for providing clients, partners, suppliers and stakeholders with positive and meaningful exchanges guided by integrity and transparency, diversity and inclusivity, enriching and immersive experiences, alongside efficiency and productivity. Integrity and transparency, diversity and inclusivity, enriching and immersive experiences, and efficiency and productivity are all encircled by the overarching theme of Aroha (love) and gratitude for partaking in and contributing to the tourism industry in Aotearoa.
We strive to centre our tourism enterprise around Māori cultural values and worldviews to represent Aotearoa's indigenous Māori heritage. Aroha Luxury New Zealand Tours is guided by the Māori ethics of Kaitiakitanga, Manaakitanga, Mōhiotanga and Kotahitanga, alongside the 'Tiaki Promise' principles. We endeavour to connect tourists with the land and encourage tourists to acknowledge the reciprocal and symbiotic relationship humans have with nature.
Manaakitanga is a Māori ethic that refers to hospitality and respect for people and nature. Aroha Luxury New Zealand Tours upholds the Māori ethic of Manaakitanga by ensuring tourists feel catered for and embraced by our staff, guides, hosts and locals. We aspire to convey a sense of acceptance and belonging to our tourists while visiting Aotearoa to promote a memorable tourism experience.
Kaitiakitanga is a Māori ethic that reflects stewardship and guardianship of the Whenua (land) and its environmental and cultural resources. Aroha Luxury New Zealand Tours endeavours to enlighten tourists about their responsibility as visitors to engage in tours as kaitiaki (stewards) of the land. Therefore, we actively inform tourists that they must respectfully and consciously consider indigenous philosophies regarding engagement with the Whenua, Taonga and natural resources.
Mōhiotanga is a Māori ethic that refers to knowledge, awareness and understanding, alongside the sharing of knowledge. Aroha Luxury New Zealand Tours demonstrates the ethic of Mōhiotanga through enlightening, informing and sharing knowledge with our guests relevant to each tour. We seek to provide tourists with indigenous informed perspectives while touring Aotearoa to facilitate awareness and appreciation for Aotearoa's heritage.
Kotahitanga relates to unity between cultures and the collective, alongside collective action. Aroha Luxury New Zealand Tours exhibits the ethic of Kotahitanga by marketing tourism experiences to a culturally diverse spectrum of individuals, encouraging cultural exchange between tourists and the hosting country. Aroha Luxury New Zealand Tours
further demonstrates Kotahitanga by educating tourists about the indigenous Māori culture, promoting harmony, understanding and unity between indigenous and foreign communities.
The Tiaki Promise is a commitment to protecting and preserving Aotearoa's cultural and environmental resources for past, present and future generations.